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What Is the Phillies' National Identity?

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I feel like they've been completely ignored by the national media.  Even when they win, the national storyline is about the Dodgers losing.  It seems that there has been no national identity established for the Phils like there has been for the other teams:

Dodgers: turn-around kids after Manny trade.

Rays: new kids on the post-season block with young studs and unexpected season.

Red Sox: power-house dynasty re-tooled mid-season but still motoring, also Big Papi's Team.

Phillies:  ???

Maybe I don't read enough national media, but what is the identity for the Phillies that has developed?  Or has one not developed and that's why no one seems to care about the team?